Customer Relationship Management

TRAVERSE Customer Relationship Management (CRM) from Open Systems, Inc. helps you identify and close sales opportunities, create and maintain customer relationships, and maximize your return on marketing campaign investments. Designed for mid- to large-sized companies who need to manage customer and vendor relationships, CRM gives you the power to:

• Improve the effectiveness of your sales and marketing activities through reporting and analysis
• Streamline operations between your front and back office personnel with complete integration to TRAVERSE accounting applications
• Identify and attract profitable customers
• Manage the complete sales cycle

TRAVERSE CRM features include:

• Access to ERP data such as open invoices, sales history, etc.
• Ability to maintain unlimited contact names and methods
• User-defined campaign types such as Print, Direct Mail, Radio, etc.
• Ability to maintain your campaign dates, costs and responses

Click here to see a list of all available TRAVERSE® applications